What are Demographics?
Demographics are ways of classifying audiences into different groups such as age, gender, income, education and religion.
Another huge demographic is social class, this categorizes people based on their jobs, income and social status. Many of the groups can overlap and it can be difficult to target a product at just one group.
Demographics for our film
Gender - Our film is targeted at both males and females, the protagonist is a male and the antagonist is a strong female character to attract a wider audience
Age - The ages we will be targeting are 18-40 year olds as the film will have and 18+ rating
Social class - B, C1 and C2 are the main audience but A, D and E could also enjoy the film
Religion - We are not targeting our film to any specific religion
Psychographics
Psychographics are the classification of people according to their attitudes, aspirations and other psychological criteria.
Our target audience for our film will be the age range of 18 - 40. This vast range of ages may seem too big however we have researched and the results show that the ages have common interests, for example a few things they have in common is enjoying listening to music, watching tv series and browsing social media.
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